by Carol Buckheit on February 29, 2012
For many organizations, nothing (nothing!!) is more vital than growing one’s list of email supporters. Despite the explosive growth of social media, email remains among the best ways to communicate with supporters and yield actions, yet the average nonprofit will lose 18% of their email users every year due to bounces and churns. So, most orgs [...]
by Carol Buckheit on February 7, 2012
Why should nonprofit organizations blog? To shape public opinion, position oneself as an expert on an issue, give volunteers and supporters a voice, and tell stories from the field (showing donors the impact of their contributions). A blog may also significantly increase traffic to an organization’s website, since web content is refreshed frequently through blogging. [...]
