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While watching my beloved NY Giants huddle up during their big playoff game last week, I was reminded of how few organizations take the time to set goals, strategies and tactics for their social media efforts.  The result is often a scatter-shot, see-what-sticks-to-the-wall approach to communicating. And, guess what? It’s a waste of time. You’ve [...]

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Are you ready for the end of year fundraising push? If not, you need to read Joanne Fritz’s terrific round-up of articles to get your end- of-year fundraising appeals up to snuff.  I’ll add one more item for your website to-do list: Consider updating your online donation form to include virtual gifts–symbolic gifts/merchandise that allow [...]

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