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by Carol Buckheit on April 3, 2012
Coupled with maintaining a first-rate website, sending informative, quality emails to supporters is the bedrock of nonprofit communications. Email is still king of the communications empire–whether one is cultivating donors, recruiting volunteers, or promoting a new program. Why? It still tends to yield consistently better results than any other online tool. So why, why, why [...]
by Carol Buckheit on March 14, 2012
In my view, Mark Zuckerberg has handed nonprofit organizations, businesses and other “brands” a Pinterest-like marketing opportunity with the introduction of the cover image for Facebook’s new Timeline. If nothing else, the meteoric rise of Pinterest in the social networking world demonstrates the appeal of distinctive images that invite curiosity, astonish, surprise, or inspire. Folks [...]
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