by Carol Buckheit on October 19, 2010
Last week, I had a cup of coffee with one of my favorite newspaper reporters. She’s been at it over 20 years for one of the major dailies in the state, and is still happy to sit down with local community folks despite the hits taken by the newspaper industry in recent years. (Translation: she [...]
by Carol Buckheit on July 14, 2010
How do we get our issue in the news? Why doesn’t the press call our staff for an expert opinion? How do we get to know our local reporters? These are common questions from organizations who want to maximize their media exposure, yet lack a dedicated communications professional to lead the way. Fear not. I’m [...]