by Carol Buckheit on March 7, 2012
In the past nine months, two new social media tools have splashed their way to the shores of the nonprofit world– Google Plus and Pinterest. Is your nonprofit missing valuable opportunities for engaging new supporters if you haven’d yet embraced these tools? How should you decide whether to devote valuable staff time to establishing brand [...]
by Carol Buckheit on June 5, 2011
I subscribe to scores of e-mail lists and e-newsletters from nonprofit organizations around the country and I’m amazed at how many ways orgs can mess these things up, wasting engagement opportunities (and hours of staff time) because of a few simple missteps. How can an organization cut through the email thicket and increase that open [...]
