Posts tagged as:

Marketing

Surprise! Getting me to open your email is easier than you think

by Carol Buckheit on June 5, 2011

I subscribe to scores of e-mail lists and e-newsletters from nonprofit organizations around the country and I’m amazed at how many ways orgs can mess these things up, wasting engagement opportunities (and hours of staff time) because of a few simple missteps.  How can an organization cut through the email thicket and increase that open [...]

0 comments

[Part 2] More Gorgeous, Strategic Facebook Landing Pages by Nonprofits

by Carol Buckheit on April 11, 2011

A few months back, I blogged about creative, strategic ways that nonprofit organizations are using custom Facebook landing pages to advocate, grow support, publicize events, and fundraise. Why land supporters on a Facebook “welcome” page instead of driving folks directly to one’s Facebook wall? Because it’s an opportunity for immediate action and engagement. The response to my post [...]

0 comments

← Previous Entries