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donors

Is there a better day than Valentine’s Day for organizations to ask donors to show their love for a cause?  Nonprofit communicators can do well by using key calendar dates like VDay to spark a creative fundraising appeal or advocacy event. (The Lightbox Collaborative’s excellent 2011 Editorial Calendar is a fabulous resource on this). I [...]

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It happened again last week. I was meeting with a potential client, who asked how his nonprofit could enliven its communications for donors, the media, and stakeholders, when their policy work was rather cerebral, analytical, and (in his words) “not sexy.” I get this question a lot, and my answer is always the same: Storytelling. [...]

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