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Awareness

These Public Servants Shined With Social Media When the State was in the Dark

by Carol Buckheit on November 8, 2011

As Connecticut burrows it’s way out of the freakiest October snowstorm on record, I’m left with buckets of Halloween candy from the cancelled holiday, a renewed appreciation for those gaudy purple wool socks gifted to me by mom a few years back, and new insights into the value of social media in a crisis.  At [...]

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Turning Heads and Changing Minds: Two Strategic YouTube Campaigns from Nonprofits

by Carol Buckheit on August 23, 2011

I’m stumped. As I hopscotch around  Connecticut training nonprofit organizations in social media strategies, I’m amazed that so few have delved into my favorite social media tool: YouTube. Granted, nearly all my clients are small to medium organizations with tiny staffs, but, hey, YouTube is the number two search engine in the world, free, and [...]

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