30 Diverse Nonprofits in Connecticut That Blog

Why should nonprofit organizations blog? To shape public opinion, position oneself as an expert on an issue, give volunteers and supporters a voice, and tell stories from the field (showing donors the impact of their contributions).  A blog may also significantly increase traffic to an organization’s website, since web content is refreshed frequently through blogging.

In turn, a blog may garner media attention; journalists learn which local organizations are opinion leaders on certain issues through your blog. The personal commentary that is the hallmark of a good blog humanizes an organization and its mission.

Importantly, a blog needs to be updated frequently–once weekly as a rule of thumb. Nothing will make an organization look more overwhelmed and out of touch than a blog that’s been languishing for months without an update. Other blogs suffer from design issues that make them difficult to read, and lack varied content (read: photos and videos) that would entice the reader. Brevity and a focus on stories and commentary are key.

Listed in no particular order, here’s a round-up of 30 diverse Connecticut nonprofits who are blogging as part of their social media strategy. Take a look: who’s doing it well?

1. United Way of Greater New Haven

2. Florence Griswold Museum

3. Danbury Museum and Historical Society

4. Connecticut Food Bank

Tagged as: Blog, Connecticut, Foundations, Media, Museums, nonprofits, social media, Websites